Do more with less!
A story about one of India’s business legends, Shri G.D. Birla, goes thus: Taking around on the shop floor, Shri Birla tells his foreman, “There is an eight anna piece
lying on the floor, please pick it up.” The perplexed foreman is unable to spot the
coin, upon which Birlaji shows him a bolt lying on the shop floor. D.P. Jindal
mentions this story very fondly, as it consistently inspired him to always look at
unused material not as waste but as a resource. That’s why the heat from the MSL
plant fuels the factory canteen’s boilers and helps them cook the meals. That is why
the pinewood crates, the packaging in which the original plant arrived from the US,
today form a magnificent pinewood ceiling in the Director’s bungalow at Nagothane.
Another example: Rocky boulders that were dug out of the foundation area were
broken down, crushed and reused in construction. Further, since sand was locally
unavailable and therefore expensive to procure, Sh. B.C. Jindal decided to test grit
from the crusher material in the lab as a possible substitute for sand. The lab report
was positive and after that this ingenious solution was adopted. Since the quantity of
grit produced was not enough, the grit from all local construction sites was bought
up and used!
Conserving resources is a virtue!
Being thrifty, a deeply ingrained Indian value, takes pride of place at MSL. Waste is a
bad word. Holding auctions every month to dispose off the scrap is another
pioneering effort by MSL. It is difficult to imagine that such a common sense
procedure did not exist till it was instituted by MSL and other companies soon
followed suit. Further, in all MSL offices, using both sides of a paper sheet is
mandatory and no waste is condoned.
It is the same for all natural resources too. MSL pioneered rain-water harvesting in
Nagothane, an area where water is scarce. During the monsoon, MSL uses rainwater
in its plant and it has built a storage capacity of 10-15 day use.
In fact the company teaches these same principles of water
conservation to the residents of the surrounding villages and
helps them harvest rainwater. This ensures that using natural
resources wisely and practicing modern methods of
conservation is a learning that percolates into every level of
Recycle and reuse!
Around the same time that the factory was being constructed
at Nagothane in 1989, the construction of the Kolkata metro
was almost over and there were quite a few I-beams left unused. These were subsequently auctioned and
Sh. B.C. Jindal bought these I-beams at half the cost, to be used in the construction of the 7” Seamless Pipe
plant. This astute purchase saved the company a fair amount of money as these I-beams had been specially
imported for the metro from Japan and were heavy grade beams of very good quality. At that time, steel
was at Rs. 15,000 per ton and MSL procured them for approximately Rs.7,500 per ton. Cost-consciousness
is a constant battle and implementing cost-effective solutions in every
sphere of activity is key to the group’s ability to keep delivering on the
Care and concern for every member!
Taking care of the immediate MSL family comes naturally to the company.
Group insurance was undertaken so that each employee has protection; in
addition, a well-equipped hospital – the B.C. Jindal Charitable Hospital has
been set up to provide quality health care to employees. Further, a
subsidised CBSE school has been set up to provide quality education in an
area that is comparatively remote and backward in this respect. This school
- Jindal Mount Litera Zee School – is the first school in the area to have
e-boards and online teaching integrated
into the normal curriculum, allowing it to
maintain excellent educational standards.
Comfortable housing is provided within the
MSL compound, and a township has
evolved, providing all facilities to residents.
The MSL employees and their families
form a vibrant community and are actively
involved in celebrating festivals and
organizing cultural events that allow them
to not only showcase their talent but also
create a sense of kinship and belonging.
Serving an extended family!
The MSL family feeling extends to the residents of nearby villages, too. The local
village school is supported by MSL and the B.C. Jindal Charitable Hospital is open to
local residents as well. The company helps them build their houses, provides
sanitation facilities and educates them in optimization of water usage through
harvesting rainwater and other techniques. Besides this, help is also extended to
neighbouring villages during disasters and other calamities. In 1989, when the plant
was in the process of being erected, Nagothane experienced the worst flood of the
century. The nearby villages being in a low lying area were submerged, so MSL
invited the villagers to take shelter under the huge shed lying constructed but still
unused and also conducted a community kitchen for them till it was safe to return to
The villagers are also encouraged to undergo vocational training and often receive
employment in the ancillary industries set up around MSL. The villagers, too, show
their appreciation by treating MSL and its employees as locals and one of their own.
“They are part of our village and like an elder brother who helps us in every thing,”
says one of the village elders.
Further, the B.C. Jindal Charitable
Hospital facilities are open for local
residents too. The subsidised CBSE
school - Jindal Mount Litera Zee
School - set up to provide quality
education in an area that is
comparatively remote and
backward in this respect takes in
local residents as well as employee